APC-MGE
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Job Title : GCN Marketing Intelligence Job Code :
Manager
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Reports to (Job) : Tomokazu Akaho LOB/Region : CMO
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Business Sponsor : Aaron Davis Subregion/Country : GCN
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Completed by : Tomokazu Akaho Location : China BJ
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HR Quality Check Sign-Off: Global Grade :
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SUMMARY OF JOB:
To work as a team with Country General Managers, as well as Central
Analysis Team and Zone LOB(Line of business) team by analyzing the
APC-MGE share in the local markets and providing recommendations
regarding future actions to the local teams. Market Intelligence Manager
is to provide Competitive And Market Intelligence through objective and
independent analysis, and MIM is focused on analyzing Competitive
Strategy and will recommend APC-MGE tactical moves to close share
defects (is proactive forward looking vs. rear view perspective).
This position works with the following key internal parties:
· Central analysis team (Marketing Performance Measurement, Primary
Research, and WW Market Intelligence & Competitor Intelligence)
· LOB/Regional business development
· GCN Sales and Marketing
This position works with the following key external parties:
· Research Vendors (IDC, Gartner, Frost & Sullivan etc)
· Sales Partners ( to understand the market and competitors within the
Channel)
ESSENTIAL FUNCTIONS:
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% of Time Description of Essential Functions
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45% · Gather competitive information from the local markets and use SWOT
Analysis and news monitoring
· Data collection/analysis in support of region-wide roll-up/Macro
Analysis
· Execute regular reports and ad-hoc reports assigned by regional
director of analysis
· Contribute to Zone Brief development
· Provide country level market opportunity reports
· Share position by country, LOB and channel (if possible)
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20% · MIM must be the local market expert and will provide detailed analysis
and recommendations on how to course correct local strategy
· Provides input into local pricing & promotion strategy to address
share & opportunity
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20% · Provide ad-hoc reports/analysis with regional director of analysis
approval
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5% · Conduct Voice of customer interview to achieve 33% of total ISX/MGE
installation with in 90days
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10% · Must work cross-functionally to optimize data/analysis flow.
· Actively participate in all Central Analysis Team meetings/calls to
maintain synergy
· Work closely with Central Analysis Team to optimize data/analysis flow
up, down and sideways
· Manage local research/survey companies for both local competitive
research and primary research (if needed)
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SCOPE & SIZE:
There are no direct reports for this position. Their job titles are:
JOB QUALIFICATIONS
EDUCATION – MINIMUM REQUIRED LEVEL:
· 4 year degree in Business Administration/Marketing or related
discipline
EXPERIENCE – MINIMUM REQUIRED:
· 3+ years experience in Sales or Marketing position
KNOWLEDGE AND SKILLS 1 – REQUIRED:
· Excellent English communication (written & verbal) and presentation
skills
· Demonstrated business analysis skills
· Strong data processing, MS Excel and communication/presentation
skills.
· Ability to perform high level as well as detailed qualitative and
quantitative analysis
· Understanding of local markets.
· Ability to put forward recommendations
KNOWLEDGE AND SKILLS 2 – DESIRED BUT NOT ESSENTIAL:
· Primary Research Knowledge and Basic Statistics
· Analysis/Data Processing SW skill set includes Impromptu, PowerPlay,
Metrics Manager, Access, and SPSS
· Understanding Power and Cooling market in datacenter/IT environment
水鸟振翅掠过,溅起河面的圈圈涟漪....
Personal website records my daily trickles and trifles. Sadness, joy, grief, cynicism, bewildering, thinking or understanding consist of whole my life.
Thursday, February 21, 2008
Tuesday, February 12, 2008
Back to Nanjing
How time sailed by, day in and day out!
1206 kilometers, 14 hours driving, Jessica and me, in our Peugeot 307 sedan, we started at 7 in the morning and got Nanjing home at 9:30 pm.
1206 kilometers, 14 hours driving, Jessica and me, in our Peugeot 307 sedan, we started at 7 in the morning and got Nanjing home at 9:30 pm.
Sunday, February 3, 2008
Started driving back to Hunan
Blizzards all over South, East and Middle China. Railway communication, highway, local communication systems all falled into chaos, and even aviation. You can hardly find a convenient way back to home during Chinese Spring Festival.
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